|
Anchor text refers to the visible text for a hyperlink. Increasingly important in the ranking algorithm used in search engines.
A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query. No search engine reveals exactly how its own algorithm works, to protect itself from competitors and those spamming the search engine.
All the links pointing at a particular web page. Inbound linksare an important part of web site marketing as they can deliver targeted visitors directly from another web site, and can help to improve the ranking position of your site on engines that use link popularity as a part of their algorithm.
(also known as inbound link.)
Also called bots or spiders; programs that follows links to visit web sites on behalf of search engines. Crawlers then process and index the code and content of a web page according to an algorithm and store the pages in the search engine's database. Googlebot is the crawler that travels the web finding and indexing pages for the Google search engine.
Continuously changing results from google while they are upgrading the datacenters from which the results are served. Your ranking in the results appears to "dance", varying minute to minute. "Google dance" is an unofficial term to these continuous changes during the period when Google is performing the update to its index. Though Google may be upgrade their systems and achieve a continuous update of the algorithm, the dance is still ocurring every one ot three months.
Proportional to the quality and amount of incoming links to a specific web site or web page. This information is used by the search engine algorithm to determine the ranking for a web site in its search engine results.
The placement of a web site within a particular search engines results pages. Also the ranking algorithm are the rules by which a search engine orders the matches to produce a set of search results. The most popular ranking rule is relevance. The software code that decides exactly how the ranking is performed is called the algorithm, and is a trade secret for each search engine.
The accuracy with which an organic search match is closely related to the query. A match with very high relevance will be ranked higher. Search engines sort the matches by relevance using a ranking algorithm. The algorithms use many increasingly sophisticated factors, including the location of the keywords on the matching web pages, the authority of the page, the anchor text of inbound links, the keyword density, presence of related keywords, proximity of different keywords.
A search engines treatment of new sites or sites having a quick change in link popularity. Ranking algorithms have added a time delay to changes in the rankings. The sandbox effect aims to filter out transient changes to a web sites popularity, and only factor in permanent popularity factors. The sames is true for the number web pages indexed on a web site.
The starting point of any search engine software. An internal database used by search engines where they store every word found on every Web page, along with the list of pages that each word was found on. When a searcher enters a search query, the search engine extracts the search index to find all the pages that match the query, and then uses the ranking algorithm to order them by relevance.
Any search engine optimisation method that a search engine deems to be detrimental to its efforts to deliver relevant, quality search results. No firm definition are given and the search engines reserve the uni-lateral right to take action, for instance banning, against any web site Some search engines have written guidelines on spamming, but ultimately any activity deemed harmful may be considered spam, whether or not there are published guidelines against it. Example of spam include the creation of nonsensical doorway pages designed to please search engine algorithms rather than human visitors or heavy repetition of search terms on a page. Any form of hidden text meant for spiders. Determining what is spam is complicated by the fact that different search engines have different standards. A particular search engine may even have different standards of what's allowed, depending on whether content is gathered through organic methods versus paid inclusion. Also referred to as spamdexing. Ethical marketing is strongly recommended for long term marketing strategies.
| 
