Click_through

Click-Through

When a user clicks a link on a web page and passes through to the web site represented by that link. Click thru amounts related to each keyword search can be tracked to see if a particular term (or keyword) is used by internet users to find a service or product. The study is referred to as keyword analysis.

Click-Through-Rate

Measures how much users click on links relative to how much the ad is displayed. It refers to the number of click throughs per hundred ad impressions, expressed as a percentage.

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