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Web page whose HTML is generated by automatically at the moment the page is displayed. Dynamic pages are necessary when a page contains content that must change based on the visitor's request, such as an order status screen. A software program must retrieve the order status for the visitor from a database and build the HTML that shows the correct information on the screen. Also used when the content is based on a large database of products. Dynamic pages often pose difficulties for search marketing that static pages do not. Search engines will index dynamic content in the same way as static content unless the URL includes a ? mark. However, if the URL does include a ? mark, many search engines will ignore the URL.
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