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Anchor text refers to the visible text for a hyperlink. Increasingly important in the ranking algorithm used in search engines.
The act of presenting one set of content to search engine spiders based on the name of that spider and another set of content to human web users. This is done to present content that has been specifically optimized to rank well at each search engine while still presenting the same content to each human visitor to the web site.
This technology is easily detected as web surfers are able to use an agent name faking program to appear as if they are the named spider and view the cloaked content.
A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query. No search engine reveals exactly how its own algorithm works, to protect itself from competitors and those spamming the search engine.
All the links pointing at a particular web page. Inbound linksare an important part of web site marketing as they can deliver targeted visitors directly from another web site, and can help to improve the ranking position of your site on engines that use link popularity as a part of their algorithm.
(also known as inbound link.)
Similar to a cloaking, where the page that exists only to drive traffic to another page. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and drive traffic to the main site. Using doorway pages is a violation of the most search engine guidelines and could be grounds for banning.
An HTML technique allowing web site designers to display two or more pages in the same browser window. Many search engines do not index framed web pages properly - they only index the text present in the NOFRAMES tag. Unless a web page which uses frames contains relevant content in the NOFRAMES tag, it is unlikely to get a high ranking in those search engines.
A PPC advertising auction bidding technique in which you scan the list of paid placement results, looking for significant differences between bids. You then adjust your bid to be just higher than the lower bid in the gap. If the first result is bidding 75p. the second result is bidding 45p, and the third result is bidding 40p, the largest gap is between the first two results, so a gap surfer would bid 46p to claim the second ranking.
Also called a doorway page. A gateway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimised to target one specific keyphrase. Gateway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using gateway pages is a violation of most search engine guidelines and could be grounds for banning.
Continuously changing results from google while they are upgrading the datacenters from which the results are served. Your ranking in the results appears to "dance", varying minute to minute. "Google dance" is an unofficial term to these continuous changes during the period when Google is performing the update to its index. Though Google may be upgrade their systems and achieve a continuous update of the algorithm, the dance is still ocurring every one ot three months.
A spam technique in which hypertext links are written to be seen by spiders hut not by human visitors. Spammers place lots of links from high-ranking pages to other pages they are trying to boost.
A spamming technique where webmasters create tens or hundreds of sites, usually with automated software, with the sole purpose that they be crawled by search engines, and putting thousands of links to sites they want to boost in search rankings.
An analysis by search engines to determine the authority or ranking of Web pages by examining the network of connections between Web pages. Search engines use link analysis when ranking search results by relevance—pages that have many inbound links from high-authority pages are ranked higher than other pages in the search results.
A mirror is the term used for a near identical duplicate website. Mirrors are commonly used in an effort to improve the ranking of a web site or target different keywords/keyphrases using the same material. Using mirrors is a violation of the search engines guidelines and result in banning.
Also known as organic search, the search engine technology that finds the most relevant matches for a searcher’s query from all of the pages indexed from the Web. Natural search contrasts with paid search, in which webmasters can pay for the highest rankings position.
Service offered to a web site aimed at improving the organic search rankings (not paid search) for a set of keywords. Search engine optimization involves making the pages of a site more easily accessible to search engines spiders and clarifying the keywords relating to a web pages. Search engine optimisation is also often referred to as SEO, search engine positioning and search engine promotion.
Also known as natural search. The search engine technology that finds the most relevant matches for a searcher’s query from all of the pages indexed from the Web. Natural search contrasts with paid search, in which webmasters can pay for the highest rankings position.
Proportional to the quality and amount of incoming links to a specific web site or web page. This information is used by the search engine algorithm to determine the ranking for a web site in its search engine results.
A service offered by some search engines, such as Yahoo!'s premium service, that guarantees a Web site’s pages are stored in the search index in return for a fee. Paid inclusion does not guarantee high search rankings for those pages, just that the pages are included in the index and that the spider will frequently revisit the web site to keep the index up to date.
The placement of a web site within a particular search engines results pages. Also the ranking algorithm are the rules by which a search engine orders the matches to produce a set of search results. The most popular ranking rule is relevance. The software code that decides exactly how the ranking is performed is called the algorithm, and is a trade secret for each search engine.
The accuracy with which an organic search match is closely related to the query. A match with very high relevance will be ranked higher. Search engines sort the matches by relevance using a ranking algorithm. The algorithms use many increasingly sophisticated factors, including the location of the keywords on the matching web pages, the authority of the page, the anchor text of inbound links, the keyword density, presence of related keywords, proximity of different keywords.
Guidelines provided by search engines to improve the ranking of web site. The guidelines describe the illicit practices that may lead to a site being banned. Link to Google guidelines.
A search engines treatment of new sites or sites having a quick change in link popularity. Ranking algorithms have added a time delay to changes in the rankings. The sandbox effect aims to filter out transient changes to a web sites popularity, and only factor in permanent popularity factors. The sames is true for the number web pages indexed on a web site.
The work of improving organic search rankings (not paid search) for a Web site and a set of keywords. Search engine optimization involves making the pages of a site more easily accessible to search engines spiders and clarifying the keywords relating to a web pages. Search engine optimization is also often referred to as SEO, search engine positioning and search engine promotion.
The starting point of any search engine software. An internal database used by search engines where they store every word found on every Web page, along with the list of pages that each word was found on. When a searcher enters a search query, the search engine extracts the search index to find all the pages that match the query, and then uses the ranking algorithm to order them by relevance.
The changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories. These changes may involve rewriting web content, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links. Also known as search engine opmtimisation.
The process submitting your web site to a search engine in order to be included in the index or directory. The submission does not guarantee listing or ranking. In addition, submission does not help with rank improvement on crawler-based search engines unless search engine optimization efforts have been taken. Submission can be done manually (i.e., you fill out an online form and submit) or automated, where a software program or online service may process the forms behind the scenes.
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